晚上Gmail邮箱收到一封邮件：Zlio is closing its doors
Zlio是什么？一个免费网店服务网站，类似国内的淘宝，有人把它的商业模式成为“社会化电子商务”。Zlio 2007年进入美国的时候，有人说它是Amazon杀手，因此遭到了Amazon的封杀。为此我还试用过一段时间，后来就不再关注了。
这次Zlio宣布关闭时提到了三点：
- Google的封杀。2007年9月27日，Zlio在强劲增长的时候被Google降权，损失了65%的流量。尽管做了努力，Google的排名还是没有恢复。
Our strong initial growth was interrupted on September 27, 2007, when the majority of Zlio shops, which were generally very well ranked, saw their Google ranking drop dramatically, eliminating 65% of our traffic.Despite our best efforts, and the opening of 380,000 stores to date, it has not been possible to regain our previous Google rankings, except in exceptional cases.
- 和SEO服务公司的官司。被Google降权后，Zlio找了一家SEO服务公司，不幸的时候流量不仅没上去，还被SEO公司告上法庭，被迫关闭服务。
Among the actions taken to improve our Google ranking, we approached an SEO company who claimed they were able to fix our problem.
In view of their poor performance, we assessed that this company had not fulfilled its obligations. Therefore, we entered into dispute with it, which resulted in a court case whose sentence was rendered on July 26, 2011.
This decision sentences us both to pay the whole of a service that we still believe have not been provided and to pay damages for publishing our opinion about Referencement on Twitter. The latter part of the sentence has already drawn much attention in the French media.
- 资金链断裂。Zlio几年来一直在烧钱，这次官司还要陪一笔。
This sentence means we cannot go on. The service has been losing money for several years (which forced us to gradually reduce our staff), and the amounts to which we are sentenced to pay today no longer allow us to meet our obligations.
从Zlio被关事件可以看出这么几点：
- 搜索引擎不靠谱。搜索引擎虽然是很多网站的主要流量来源，但主动权不在网站手上。Google惩罚了Zlio，导致其一蹶不振，直至关闭。国内那些靠百度过活的网站哪天被K，一定也很不好受。
- 所谓的专业SEO不靠谱。也怪Zlio倒霉，碰上一个不靠谱的主儿，搞不定Google也就罢了，还把东家告上法庭，这个汗呀。
- 东西可以乱吃，话不能乱说，即使在微博上也一样，不过这种情况仅限于法制国家。